The REAL Truth About Alex Jeffreys
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Back in December I wrote an email called “The Truth About Alex Jeffreys”. I mentioned there that after we had bumped into each other at a recent seminar I had encouraged Alex to ditch the usual sales letter for his next launch and instead, just put up a video of himself talking about his product.
The reason I said this is because NO sales letter in the world can effectively communicate Alex’s enthusiasm and passion for his work.
Anyone who says that the people in this industry or cold-hearted, money-grabbing cycnics could easily be cured of this mis-conception by spending five minutes listening to Alex talk about…
… well… just about anything really.
But I must confess.
I used a bit of artistic license when relating this story.
What I ACTUALLY said to Alex was something along the lines of “you should drink a case of Red Bull and THEN put up a video of yourself talking about the product”.
Not that I thought this would be a good marketing strategy, I just thought it would be really funny.
Although the viral effect alone might have made the exercise worth while.
Anyway, the point of this ramble is that Alex decided to take me upon my suggestion (the video idea, not the red bull). He’s created an intro video for his new book “Post Launch Profits Secrets”:
Alex Jeffreys - Post Launch Profits Secrets
It’s the same deal as the last book BTW. Take thirty seconds to register and you get a complementary copy of his new book, as well as the original audio recording of his conversation with Mr Cheney.
Alex managed to communicate a lot of personality through his writing the first time around, but the combination of video and audio is MUCH more entertaining.
You wouldn’t know unless you’d met him but, believe it or not, Alex is actually being quite calm and restrained in the video and audio 
