In two days time I’ll be taking the train down to London – Kings Cross, then the London Underground to Heathrow, and finally a taxi to the Heathrow Radisson Hotel, where the UK edition of the Focus Marketing Seminar is being held.
Before then – on the Wednesday – I will be taking an earlier trip down to London to attend the Softworld exhibition at which I will be conducting video interviews with some of the exhibitors.
Which ultimately leaves me a very small window of time to make my preparations for the Focus Marketing Seminar.
That may not sound like a problem, but only if you assume that ‘preparation’ simply means packing clothes and a toothbrush.
It doesn’t.
To get the most out of any training seminar, advance preparation is VERY important.
The following is not an exhaustive list, it’s simply a description of the preparation I consider to be necessary. Read the rest of this entry »
