Lucid Marketing Blog – Plain & Simple Marketing

The second episode of The Lucid Guys’ free video series on Internet Marketing is now on YouTube.

Watch it here…

www.TheLucidClub.com

Part 2 in a series of videos featuring Internet Marketer David Congreave and his assistant Beth Rudkin.

To ask David and Beth a question on Internet Marketing, send an email to video@davidcongreave.com

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DAVID
Hi. I’m David Congreave and this is my assistant, Bethany Rudkin.

BETHANY
Did you say sister or assistant?

DAVID
You’re both, why does it matter?

BETHANY
Because the viewers need to know.

DAVID
Why?

BETHANY
Because, um…

DAVID
Hi. I’m David Congreave and this is my ASSISTANT, Bethany Rudkin.

BETHANY strums a chord and opens her mouth to sing.

DAVID
Not yet Beth, you can do your song in a moment, first we’re going to talk about article marketing.

BETHANY
Sure, cos that’ll be MUCH more interesting.

DAVID
So we’ve been using articles to get more links to our website and to attract traffic from the article directories. A lot of people think that article marketing is difficult because of the length of time it takes to do, but there are some really good short-cuts if you know how.

BETHANY
Pay someone else to write the articles, use software to distribute the articles. Well done, David, you’re a genius. Can I do my song now?

DAVID
In a minute. It’s not quite as simple as all that. You still need to know how to get articles that are of a decent quality and you also need to know which article software is worth well.

BETHANY
OK – how do you get good quality articles?

DAVID
To get the best out of a ghost writer, give them a good title and a couple of bullet points to work from. This ensures that you get an article with a clear message or teaching point, rather than a generic spin of whatever’s on Wikipedia. So, for example, instead of asking for an article about cats, ask for an article about techniques for brushing your cat.

BETHANY
Why would you want an article about brushing a cat? You just, you know (mimes brushing a cat).

DAVID
It’s just an example. Anyway, once you get the article back, take ten minutes to polish the article and your own personal touch. So you get an original, good quality article in only a fraction of the time it would take you to research and write the article yourself, from scratch. The next step is to distribute the article to as many different article sites as possible.

BETHANY
And for this we use SubmitYourArticle?

DAVID
That’s right. In fact, you’re the one that’s been using the software, so why don’t you tell the viewers about it?

BETHANY
It’s very good. You have to spend a little time in the beginning setting up passwords, etc, but once that’s done it’s very easy to upload new articles. I particularly like the scheduling option, so I can upload four articles in one go and set them to be released at the rate of, say, one per week, for four weeks. That way, it’s a once a month job instead of having to do it every week.

DAVID
Good.

BETHANY
Awesome – well I think we’ve sufficiently exhausted that subject. Can I do my song now before people get bored and click away?

DAVID
Fine. Go ahead.

BETHANY
What’s wrong with my guitar?

DAVID
No idea.

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