Internet Marketing & Home Business Articles and Reviews

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The recent trend with PLR selling websites is to offer products through a membership site that require a payment subscription. But Edmund Loh’s most recent PLRGold promotion, as with previous launches, is firmly fixed in the “pay once, get everything now” genre.

A membership site setup may offer good value for money, but sometimes it’s nice not to have to think about long-term costs, or gamble on the quality of future material. A big launch package, with a tempting “Early Bird” price tag, might not be an original concept, but if the product is good, the price is right, and you know that this is something you can use now, or at least in the near future, decision-making becomes a whole lot easier.

For a number of reasons, I rarely agree to review a PLR related product, but Edmund Loh’s, PLRGold promotions have often been the exception.  For two main reasons:

1. Previous PLRGold packages have offered a heady mix of quality AND quantity.
2. Previous PLRGold packages have provided a COMPLETE package, ensuring the customer has everything they need to get started.

Is Edmund Loh’s newest offering up to previous standards?

This time around PLRGold is all about video; an unsurprising choice given the saturation of video media on the internet today.  PLRGold Videos, offers no fewer than eight, screen-capture, video training courses with the following titles:

• Online Copywriting Pro
• Celebrity Blogging
• How to Use Freelance Sites to Bid for Jobs or Outsource Your Business
• Adobe Photoshop For Newbies
• How to Create Web 2.0 Graphics using GIMP
• Selling On Ebay
• Outsourcing Your Traffic Department
• Responsive Email Marketing Tutorials

Each video training course comes with a full set of videos, and a themed “mini site” that includes sales copy, e-covers, and graphics.

Given the hours and hours of content given to members, you must forgive me for not wading through every single video for the purposes of this review.  I did, however, download several videos at random so I could observe the quality and consistentency being provided.

The video style will be familiar to anyone who has watched a screen-capture, video recording made with the Camtasia software.  The narrator starts each chapter with a brief introduction, and then visually demonstrates what is being taught by carrying out tasks on websites, or in software applications.

The demonstrations are carried out effectively, neither too fast or too slow, and the screen-capture strikes the right balance of being close enough to clearly see what is happening, without sacrificing context or visual quality.

The screens in-between the demonstrations are very bland (black text on a white background) and although it might be unreasonable to expect videos with “all-singing, all-dancing” slide-shows, it would have been nice to have seen a little more flair, or even just a bit of colour.

Still, it does at least ensure that the presentation is clear and straight-forward, and this design choice may have been a deliberate attempt to make re-editing easier to accomplish by the customer.

The audio is of a very high standard, offering a crisp recording with no noticeable background noise.  If you’ve ever tried to record audio yourself, then you’ll be able to appreciate that this is no easy feat.

The narrator has what sounds like an american accent, but this is light and there is no difficulty presented in understanding what is said.  There are enough pauses in the speech to give the audio an extemperaneous quality but, pleasingly, there is little evidence of word whiskers (er, um, so…, etc) that are common in most unscripted recordings.

As a whole, the videos don’t break any new ground in presentation, but the quality is consistently high and is of a standard that is a cut above the majority of screen-capture videos that I’ve seen in the past.

PLRGold have once again managed to offer an excellent blend of quality and quantity, but does this make it a worthy purchase?

Well, consider for a moment, the purpose of “Private Label Rights” material.  By design, it is created with the assumption that the customer is going to edit and adapt the material in some way to make a unique product for the purposes of resale.

PLR products usually come in the form of written material (PDF and DOC), but the options for PLR users are many.  Aside from editing and selling in PDF format, PLR material - unless the license restricts this - can be used as a foundation for creating audio, video, workshops, seminars and so on.  On the most basic level, and for those who make the most creative use of it, PLR is mainly about taking care of the bulk of the research and the organisation of the material.

But with PLRGold Videos, the extra step has been taken of creating the product in a very specific format - screen-capture video.  For those who want to re-purpose the material, is this a help or a hindrance?

The answer very much depends on exactly HOW you want to re-purpose the material.

If you want to create and sell products in a video or audio format, then PLRGold Videos is PERFECT.  Every single one of the eight packages is provided in a web-ready, flash format, and an easily editable, AVI format.

Using Camtasia, or similar software, it’s a simple process to add your own introduction and conclusion to the videos, or even replace the entire audio with your own recording.

However, if you want to create material in a written format, then PLRGold is not so readily adaptable.  Transcripts of the videos are not included in the package (although I understand this IS included in the post-sale, one-time-offer) and to convert this yourself would take quite a bit more work.

PLRGold Videos then, doesn’t really offer less flexibility, but it is definitely aimed at the more modern info-product marketer.

In other areas, PLRGold has also maintained its attention to detail, most noticeably in the resources provided for customers who are new to Private Label Rights, new to video editing, or both.

Most IMers claim to want their customers to be able to use and profit from their purchases, but PLRGold has backed up that claim by providing another video series that demonstrates exactly how to edit and customise the video packages.

This is not a just a last minute, afterthought.  It includes training on how to:

• Add a watermark to the video
• Put your name and URL inside the video
• Create your own voice over
• Compile and combine the videos
• Make shorter trial videos
• Upload videos to your membership site
• Upload the videos to your host or server
• Embed videos on an existing website
• Enhance the videos for better end-user experience
• Translate the videos into another language

Putting this all together, I would say that PLRGold Videos are offering a good quality product, in an exceptionally high quality PLR package.  Even without considering the bonuses, the introductory price (until 9th November) equates to less than $13 per video set.

PLRGold Videos is another PLR winner for Edmund Loh.

This entry was posted on Tuesday, November 4th, 2008 at 1:13 pm and is filed under Internet Marketing, PLR, Reviews, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.