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Unfortunately, I was only able to attend the first half of the event but, for what it’s worth, the following is an inside look at the event, along with some of the stand-out moments from the speakers.

Venue:

The Raddisson Heathrow hotel was the venue for Focus Marketing this year.  A few of us northerners grumbled about the increase in travel required compared to the last couple of years (which is a bit rich considering that most of the speakers and organizers had to travel all the way across the Atlantic), but its proximity to Heathrow airport made it a sensible choice.

The hotel is, as you would expect (more…)

In two days time I’ll be taking the train down to London - Kings Cross, then the London Underground to Heathrow, and finally a taxi to the Heathrow Radisson Hotel, where the UK edition of the Focus Marketing Seminar is being held.

Before then - on the Wednesday - I will be taking an earlier trip down to London to attend the Softworld exhibition at which I will be conducting video interviews with some of the exhibitors.

Which ultimately leaves me a very small window of time to make my preparations for the Focus Marketing Seminar.

That may not sound like a problem, but only if you assume that ‘preparation’ simply means packing clothes and a toothbrush.

It doesn’t.

To get the most out of any training seminar, advance preparation is VERY important.

The following is not an exhaustive list, it’s simply a description of the preparation I consider to be necessary.  (more…)

Last week we had the plan for setting up an online business in just 48 hours.

This week, it’s only going to take you four minutes!

Can you see a trend developing here? Perhaps next week we’ll have a training course that teaches how you to get your online business up and running yesterday.

Now THAT would be a neat trick.

Nevertheless with an immense effort I reeled my cynicism back in and sat down to study the Four Minute Money course by Harris Fellman and Brian Kosobucki. (more…)