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Archive for the ‘Training’ Category

Do You Have a Business Mentor?

12 May

What Defines A Mentoring Relationship?

My old Merriam-Webster dictionary defines the word Mentor like this:
A trusted counselor or guide; also: TUTOR, COACH

I routinely receive communication asking me for the right formula for education, certification and experience for a security professional. I can’t remember  a time when I received a question asking me if I thought a particular mentor would be of value to a security professional.

If a mentor is as the dictionary suggests, a trusted counselor, guide, tutor or coach, how many security professionals have a coach?   Who is looking after your career, your career moves, your career progression? Who do you turn to when you need an objective point of view and objective outside advice?

Mentors aren’t always readily available or easy to find. It may take hard work to identify and acquire a mentoring relationship.  When I entered the sport of fly fishing, I would have never caught a trout if I hadn’t made the effort to seek out mentors and to occasionally hire a guide or a coach.

I’m a fairly good dry fly fisherman. However, make me fish with nymphs and I still need help.   A buddy is great at nymph fishing so I’m constantly picking his brain to learn his technique.  I’m not there yet.  I still don’t have the fly fishing skill my buddy has.

I’ve done some rock climbing with a number of lead climbers but I’m not a lead climber.   I lack the skills, experience and the expensive rack of equipment one needs to be a lead climber.   To climb, I seek out a guide, tutor or coach to lead the way with their expertise, expertise I don’t have.

In business, it is a good idea to seek out mentoring relationships wherever you are in your career. Since I work on the telephone as an executive recruiter, I frequently turn to someone whom I believe to be one of the industry’s strongest telephone sales trainers.   I’ve been on the phone for 20 years but having a trusted counselor, guide, coach whose sole focus in his business life is to make telephone sales people stronger, continues to be of benefit to me.

So, where does a security professional turn to find a mentor?  If you’re really lucky, your mentor might be your current boss.  This isn’t always the case though.  If you look with the expectation of finding one, you might find a mentor in an ISACA, Infragard, ISSA or ISACA group. You might find a mentor by reading various security blogs and seeking out the authors of those blogs for a potential mentoring relationship. Wherever you have to look to find a mentor, you need to find one!

I paid a fly fishing guide to teach me the tricks of his trade. Perhaps you could think about a paid mentor relationship. After all, isn’t the mentor’s time, energy, experience and knowledge worth something?

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Are We Just Full Of It?

09 Dec

Even if you’re NOT a cynic, the thought has to cross your mind occasionally.

When Guru A recommends visiting Guru B to see the most awesome offer ever, that is even more awesome than the awesome thing that Guru X was pitching last week… you’ve got to wonder…

Is he just full of it?

If it wasn’t for the complimentary review copy and the promise of a tasty commission, would he be quite so enthusiastic?

So before we start gushing let us clue you into a really good indication that this is absolutely, positively a GENUINE recommendation that we whole-heartedly believe in: Read the rest of this entry »

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Video #3 – Where To Start

02 Jul

For this third video in my series on affiliate marketing, I’ve side-tracked a little to talk about the most basic of skills that I believe you need before you get stuck in.

I also reveal the four tools that I have used – and still use – as part of my affiliate and email marketing.

You can catch up with the first video here, and the second video here.

affiliate_marketing_3

Links to the Resources Featured in the Video

Million Dollar Copy Secrets

SalesLetter ABC

Instant Subject Lines

Aweber

Please note, these videos are free to watch, but they will only remain online for a short period of time.

If you have questions or comments about this video, please post them below, and I’ll be happy to respond.

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Affiliate Marketing Tips: Video #1

19 Jun

During the last few years, what single action has proved to be the most significant in improving my affiliate marketing?

Watch the video below to find out:

Please note, this video is free to watch, but it will only remain online for a short period of time.

Why not take a 12 minute break now to watch this video?  Coffee and biscuits are optional, but I would recommend grabbing a pen and paper to take a few notes.

If you have questions or comments about this video, please post them below and I’ll be happy to respond.

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Video: The Stompernet – F5 Package – Arrives.

06 Jan

My review copy of Stompernet’s new F5 program arrived yesterday in a pleasingly oversized box.

I decided to make a “box opening” video based around the theme of F5:

“The System Is Brilliant – So You Don’t Have To Be”

As a strapline, it sounds a bit silly, but it makes sense once you understand what F5 is all about.

Watch my video below and then watch out for my review of the contents in a couple of days time.

You can watch Stompernet’s F5 video trailer at the link below.  It’s glossier than mine, but it has fewer explosions.

Stompernet’s F5 video trailer

NOTE: You’d be surprised how much smoke can be produced by burning a little bit of cardboard and a couple of matches.  Home-made special effects are a nice idea in theory, but more dangerous than you might imagine :-S

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Video: Smarter, Not Harder (Part 1)

31 Oct

I’m not a time management expert, but I’ve learnt enough about the subject over the last year or so to boost my productivity by at least 50%, and to manage my business on an average of just four days per week (usually 9-5).

Four days isn’t quite four hours, so I have a way to go to catch up with Mr Ferriss.

But I’m on the right track.

Watch the video below to discover the simple strategy I use to reduce mental clutter, and to manage my time more carefully. Once the video is finished, complete the form below to receive the full “Smarter Not Harder” report, absolutely free of charge.

[youtube]http://uk.youtube.com/watch?v=KuP_jZi6Ww4[/youtube]



Please complete the form below to receive the full “Smarter Not Harder” report, absolutely free of charge.





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