Archive for the ‘List Building’ Category

The REAL Truth About Alex Jeffreys

Tuesday, August 5th, 2008

Hi! If you're new here, you might want to register for free email updates. Just use the form at the top of the sidebar. Thanks for visiting The Lucid Blog!

Back in December I wrote an email called “The Truth About Alex Jeffreys”. I mentioned there that after we had bumped into each other at a recent seminar I had encouraged Alex to ditch the usual sales letter for his next launch and instead, just put up a video of himself talking about his product.

The reason I said this is because NO sales letter in the world can effectively communicate Alex’s enthusiasm and passion for his work.

Anyone who says that the people in this industry or cold-hearted, money-grabbing cycnics could easily be cured of this mis-conception by spending five minutes listening to Alex talk about…

… well… just about anything really.

But I must confess.

I used a bit of artistic license when relating this story.

What I ACTUALLY said to Alex was (more…)