Internet Marketing & Home Business Articles and Reviews

Hi! If you're new here, you might want to register for free email updates. Just use the form at the top of the sidebar. Thanks for visiting The Lucid Blog!

Networking:

The opportunity to make new contacts and to build relationships with existing ones, is the reason why there isn’t really such a thing as a bad IM event.  Even if the presentations are poor (and this certainly wasn’t the case here), the chance to network with like-minded entrepreneurs is always valuable.

Unfortunately, this was probably the weakest aspect of this event and I sincerely hope this will be addressed for next years event. (more…)

Lectures:

After the introductory session and some improvised Q&A, Sean Roach gave a talk that was primarily about his developing project, GotAccess.  This social networking platform was mentioned briefly last year, but far more information was forthcoming on this occasion.

I remember being intrigued by the concept on hearing about it for the first time, but after this lecture I found myself daring to believe the hype.

Sean Roach could, no doubt, sell ice to the Eskimos, along with sun-loungers and a BBQ set.  Even so, it’s hard to deny that GotAccess is shaping up into something special.  Maybe, just maybe, it really is going to leave MySpace and Facebook in the dust. (more…)

Unfortunately, I was only able to attend the first half of the event but, for what it’s worth, the following is an inside look at the event, along with some of the stand-out moments from the speakers.

Venue:

The Raddisson Heathrow hotel was the venue for Focus Marketing this year.  A few of us northerners grumbled about the increase in travel required compared to the last couple of years (which is a bit rich considering that most of the speakers and organizers had to travel all the way across the Atlantic), but its proximity to Heathrow airport made it a sensible choice.

The hotel is, as you would expect (more…)