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Archive for the ‘Articles’ Category

Do You Have a Business Mentor?

12 May

What Defines A Mentoring Relationship?

My old Merriam-Webster dictionary defines the word Mentor like this:
A trusted counselor or guide; also: TUTOR, COACH

I routinely receive communication asking me for the right formula for education, certification and experience for a security professional. I can’t remember  a time when I received a question asking me if I thought a particular mentor would be of value to a security professional.

If a mentor is as the dictionary suggests, a trusted counselor, guide, tutor or coach, how many security professionals have a coach?   Who is looking after your career, your career moves, your career progression? Who do you turn to when you need an objective point of view and objective outside advice?

Mentors aren’t always readily available or easy to find. It may take hard work to identify and acquire a mentoring relationship.  When I entered the sport of fly fishing, I would have never caught a trout if I hadn’t made the effort to seek out mentors and to occasionally hire a guide or a coach.

I’m a fairly good dry fly fisherman. However, make me fish with nymphs and I still need help.   A buddy is great at nymph fishing so I’m constantly picking his brain to learn his technique.  I’m not there yet.  I still don’t have the fly fishing skill my buddy has.

I’ve done some rock climbing with a number of lead climbers but I’m not a lead climber.   I lack the skills, experience and the expensive rack of equipment one needs to be a lead climber.   To climb, I seek out a guide, tutor or coach to lead the way with their expertise, expertise I don’t have.

In business, it is a good idea to seek out mentoring relationships wherever you are in your career. Since I work on the telephone as an executive recruiter, I frequently turn to someone whom I believe to be one of the industry’s strongest telephone sales trainers.   I’ve been on the phone for 20 years but having a trusted counselor, guide, coach whose sole focus in his business life is to make telephone sales people stronger, continues to be of benefit to me.

So, where does a security professional turn to find a mentor?  If you’re really lucky, your mentor might be your current boss.  This isn’t always the case though.  If you look with the expectation of finding one, you might find a mentor in an ISACA, Infragard, ISSA or ISACA group. You might find a mentor by reading various security blogs and seeking out the authors of those blogs for a potential mentoring relationship. Wherever you have to look to find a mentor, you need to find one!

I paid a fly fishing guide to teach me the tricks of his trade. Perhaps you could think about a paid mentor relationship. After all, isn’t the mentor’s time, energy, experience and knowledge worth something?

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Reasons for Using Article Submission Services

05 May

Online marketers who have experienced the manual submission of their articles to blogs and directories may already know the amount of time needed and how tiresome the procedure is.   My Article Network or Linkvana and other article submission services provide a way for website owners to drastically reduce the time needed and apply the time to other vital marketing activities.

Aside from saving you a lot of time, these types of services may also cause the creation of a far greater number of back links to your website. Increasing the quantity of back links to your site is important because search engines use the number of back links as one of the indicators of the popularity of your website and thus its rank in the results pages for those words or phrases that you have determined to be your money makers.

Manually submitting your articles to the thousands of directories and blogs could be done free of charge and some may hesitate to pay the required fee for joining one of the article submission services, like MAN.   Search engines would not impose a penalty on a site that does not make use of this kind of service but the problem is that you are not alone.   There will be other Internet marketers who will be targeting your keywords and phrases.   Article submission services, like MAN, could allow them to have 20 or more back links at the same time that you are getting only one back link. It is easy to guess who will sell more products and services because their sites are likely to rank much higher than your website in the search engine results pages.

Using one of these article submission services, such as MAN, will require a monthly investment.  However, if you want to compete effectively against the other marketers, this is a required expense. If you are not able to play in a level playing field with your competitors, the difference in the results may be so great that your sales may not be sufficient to cover for your costs and you may soon abandon your enterprise.   Some of these services even offer an affiliate commission for members when they are able to recruit additional members. Thus, your commission may even be enough to pay for the required monthly fee if you have made a sufficient number of recruits.

Article submission services, like MAN, are very much worth the fee that they charge every month because your business will not only survive but will also prosper. The monthly investment in article submission services, such as MAN, could be worthwhile because the choices for your business may be to get ahead or to fold up. For more details visit articlesubmissionreview.com.

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Video #3 – Where To Start

02 Jul

For this third video in my series on affiliate marketing, I’ve side-tracked a little to talk about the most basic of skills that I believe you need before you get stuck in.

I also reveal the four tools that I have used – and still use – as part of my affiliate and email marketing.

You can catch up with the first video here, and the second video here.

affiliate_marketing_3

Links to the Resources Featured in the Video

Million Dollar Copy Secrets

SalesLetter ABC

Instant Subject Lines

Aweber

Please note, these videos are free to watch, but they will only remain online for a short period of time.

If you have questions or comments about this video, please post them below, and I’ll be happy to respond.

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Getting More Out of Corner Stay Ads

08 Dec

By eschewing a software template approach, CornerStayAds is dizzyingly versatile.

In simple terms, if you can create a web page for it, then there is a strong likelihood that it can be turned into a CornerStayAd.

Below are just a few of my own ideas for using CornerStayAds.  If you have any of your own ideas, share them by posting a comment at the end of this article. Read the rest of this entry »

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Twitter Bliss in Five Easy Steps

28 Nov

Step One: Register a free account.

https://twitter.com/signup

Twitter Registration Page

Read the rest of this entry »

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Article Writing – Where Do You Begin?

28 Oct

People that know me are aware that I don’t like to “blow my own trumpet”.

Honestly.

It takes a conscious effort to squash my natural timidity and talk about anything I do well in a manner that, to my overly-analytic brain, seems too much like brash, boastfulness.

So when I say that I find writing articles easy, please understand that I’m not saying it to show off.

It’s just that, for me, sitting down and writing an article comes as naturally and easily as Tiger Woods sinking a four foot putt.

Not that I’m comparing myself to Tiger Woods, of course.  That would certainly make me seem big-headed.  Erm.  Ok, I’m losing my thread.  See what self-promotion does to me?

Let me give you an example. Read the rest of this entry »

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