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	<title>Comments on: Buy One, Get One Free</title>
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	<link>http://www.thelucidblog.com/buy-one-get-one-free/</link>
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	<pubDate>Fri, 21 Nov 2008 09:16:16 +0000</pubDate>
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		<title>By: Malcolm Patten</title>
		<link>http://www.thelucidblog.com/buy-one-get-one-free/#comment-158</link>
		<dc:creator>Malcolm Patten</dc:creator>
		<pubDate>Sat, 09 Aug 2008 19:31:50 +0000</pubDate>
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		<description>Yep.  2 For 1 sounds good.  If it's 2 peaches for the price of one.  We all know that it is a loss-leader or the vendors have been ripping us off in the past.  In other words, it always leaves a question mark in our mind however far removed.

It works for Tesco but do you want to be a Tesco?  We are all wary (Weary) of special promotions that purport to have money off, gifts, prizes, limited and exclusive access and super lifestyle changes if only you upgrade...  And we know they work.

Tesco is Number One ... earner.  Nothing wrong with that.
Bill Gates is Number One IT earner.  Nothing wrong with that.

Waitrose is my favourite food supermarket
Apple is my favourite IT brand

Waitrose and Apple are both very profitable and do not draw the level of criticism that Tesco and Microsoft attract.

It is all about positioning.  Where do you want to be David?  With Breitling or Timex?  And there is nothing wrong with Timex.  It is a brand of watch that tells you the time.

Please keep up your good work.

Warmly,

Malcolm</description>
		<content:encoded><![CDATA[<p>Yep.  2 For 1 sounds good.  If it&#8217;s 2 peaches for the price of one.  We all know that it is a loss-leader or the vendors have been ripping us off in the past.  In other words, it always leaves a question mark in our mind however far removed.</p>
<p>It works for Tesco but do you want to be a Tesco?  We are all wary (Weary) of special promotions that purport to have money off, gifts, prizes, limited and exclusive access and super lifestyle changes if only you upgrade&#8230;  And we know they work.</p>
<p>Tesco is Number One &#8230; earner.  Nothing wrong with that.<br />
Bill Gates is Number One IT earner.  Nothing wrong with that.</p>
<p>Waitrose is my favourite food supermarket<br />
Apple is my favourite IT brand</p>
<p>Waitrose and Apple are both very profitable and do not draw the level of criticism that Tesco and Microsoft attract.</p>
<p>It is all about positioning.  Where do you want to be David?  With Breitling or Timex?  And there is nothing wrong with Timex.  It is a brand of watch that tells you the time.</p>
<p>Please keep up your good work.</p>
<p>Warmly,</p>
<p>Malcolm</p>
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		<title>By: Bruno Auger</title>
		<link>http://www.thelucidblog.com/buy-one-get-one-free/#comment-157</link>
		<dc:creator>Bruno Auger</dc:creator>
		<pubDate>Fri, 08 Aug 2008 20:26:29 +0000</pubDate>
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		<description>Great offer here. I'm sure it will be a block buster for you. There is nothing like getting a 2 for 1 deal which you don't se to often with quality products.</description>
		<content:encoded><![CDATA[<p>Great offer here. I&#8217;m sure it will be a block buster for you. There is nothing like getting a 2 for 1 deal which you don&#8217;t se to often with quality products.</p>
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