Lucid Marketing Blog – Plain & Simple Marketing

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When The Nettle Magazine took a break towards the end of 2007, I expected that it would only be for a few months.

In the end, the hiatus was to last almost 18 months.

There are various reasons for the delay, the most significant of which was my reluctance to relaunch with anything other than a TOTALLY new experience for my readers.

A number of ideas came and went until, finally, the solution presented itself in an unexpected fashion.

It started with an email from Joe Jablonski (affiliate and JV manager for Mike Filsaime)…

Joe invited me to submit regular articles for inclusion in Mike Filsaime’s, ‘print’ newsletter, MarketingDotCom.

With an reader circulation of over 15,000, this was an appealing offer, but I had some reluctance; the majority of this stemming from a doubt over whether or not my articles would always be used.  I wasn’t keen on the idea of taking the time to write a new article each month, only to see it bumped in favour of something else.

I expressed this concern to Joe in my reply but, to my surprise, the response came directly from Mike himself, promising that he would use every article I submitted.  As a demonstration of his sincerity, Mike went on to pay for an extended edition of the MarketingDotCom newsletter, specifically to make room for my unusually long article, “Marketing Lessons From a Beach Hawker“.

Starting with a beautifully illustrated, centre-page spread and spanning five pages, seeing my article in a professional print format is one of my proudest moments as a writer.

And then it dawned on me…

A professionally designed newsletter, and a 15,000+ audience – what better format could there be for the re-launch of The Nettle?

So, starting from the May 2009 issue (released in April) of MarketingDotCom, you can read my new column, “Grasping The Nettle”.  The articles I had intended to become features in the re-launched magazine, will now make their home in the Mike Filsaime’s monthly newsletter.

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Two Ways to Subscribe to the MarketingDotCom Newsletter
(containing my “Grasping The Nettle” column)

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1) Register for a free copy of the Butterfly Marketing 2.0 home study course and software (you just pay for shipping), and you’ll automatically get a free, one month trial to the MarketingDotCom Newsletter. After you’ve received your first issue, you can either let the monthly subscription continue, or cancel it with nothing more to pay.

(Please Note: BM2.0 launches on March 24th 2009 and will only be available to the first 5000 customers.  The link below will allow you to add your name to the notification list

Butterfly Marketing 2.0

2) If you don’t manage to get hold of BM2.0 (or you don’t want to wait until March 24th), you can register for a free copy of The Seven Figure Secrets (you just pay for shipping), and you’ll automatically get a free, one month trial to the MarketingDotCom Newsletter.  After you’ve received your first issue, you can either let the monthly subscription continue, or cancel it with nothing more to pay.

The Seven Figure Secrets

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I’d like to thank everyone who has contacted me in the last 18 months to ask when The Nettle will be returning.  Please be assured, that I haven’t forgotten my promise to open up the archive of The Nettle Magazine.  Very soon, I’ll be revealing a special compilation of ‘Nettle’ material and, if you want to find out how you can get your hands on a copy, keep an eye out for my next announcement.

If you’re already on one of my mailing lists, you’ll receive an email in due course.  Otherwise, you can add your email to the subscribe box at the top of the right-hand sidebar, or simply follow me on Twitter.

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