Comments on: Adwords Profits 2 – Review

By: Mike

Mike — Wed, 16 Jun 2010 04:27:05 +0000

Great Review, just like yourself I am always interested on improving click-thru rates and costs per click. I’m a strong believer in applying old School techniques with the new techniques.

By: Cary Richards, Marketing Mentor Institute

Cary Richards, Marketing Mentor Institute — Tue, 13 Jan 2009 17:36:41 +0000

Hi David,
My Bad,
I have a tendency to get a little to salesy on some of my comments. Thanks for the reminder.
Cary

By: David Congreave

David Congreave — Mon, 12 Jan 2009 15:52:13 +0000

Cary – Thank you for your comments, but your arguements would probably have more weight, if it wasn’t blatantly obvious that your main goal is to promote your own website.

I’m going to give you the benefit of the doubt and assume that it’s just a rookie mistake, but please keep your website out of the comments – it’s not good netiquette. Having it linked to from your name is quite sufficient.

Thank you.

By: Cary Richards, Marketing Mentor Institute

Cary Richards, Marketing Mentor Institute — Fri, 09 Jan 2009 16:45:46 +0000

Another quick word about PPC versus social media organic SEO…..

What you need to do to be successful with PPC is spend a lot of time and probably money researching and testing to find out who exactly your customer is and what exactly they are thinking so that you can find out what the exact key word or words are that will trigger them to come to your site and then stay there long enough to actually buy something!

This can be very successful if done properly.

On the other hand, with the social media SEO technique all you have to do to find those things out is get into a conversation with your potential customers and ASK THEM!

Oh by the way. IT’S FREE!

Everybody talks about SEO can anybody tell me what VEO means?

Find out at http://www.marketinginst.com

By: Cary Richards, Marketing Mentor Institute

Cary Richards, Marketing Mentor Institute — Thu, 08 Jan 2009 17:51:36 +0000

Hey, Seth Godin rocks,
But I don’t think he was necessarily talking about beginner Internet marketers when he said those things.
Don’t get me wrong, I’m not anti-PPC
I’m just saying you can do all the same things regarding testing and tracking, plus learn a lot more about what you’re doing regarding who your customers are and how to relate to them by using some of the latest social media, organic SEO techniques.
Plus, other than the time input, which I agree can be substantial, It’s FREE!
That’s the thing, Most new internet marketers have way more time than they do money. SO why not spend the thng you have the most of and learn more to boot.
I would recommend Colin “Google” McDougall’s white paper called “Constant Conversation” as a great resource on this subject.
You can get in for free at http://www.marketinginst.com

By: Shelagh Jones

Shelagh Jones — Thu, 08 Jan 2009 10:50:22 +0000

Seth Godin makes a very telling point on his blog http://sethgodin.typepad.com/seths_blog/2009/01/do-ads-work.html

He says:

Digital ads are different (or they should be). You should know cost per click and revenue per click and be able to make a smart guess about lifetime value of a click. And if that’s positive, buy, buy, buy.

And if you don’t know those things, why are you buying digital ads?

When Amazon was at its key growth peak, the mantra there was $33. They would buy unlimited ads, of any kind, as long as they generated new customers for $33 or less each. There was a risk that $33 was too high a number for the business to sustain, but the ads were no risk at all. As long as they came in under that number, there was unlimited money to buy them.

How often do you hear the marketing person say, “that’s a neat idea, but we don’t have the budget this year”?

Shouldn’t she say, “We have an unlimited budget for ads that work”…

By: David Congreave

David Congreave — Thu, 08 Jan 2009 10:27:16 +0000

I’m inclined to agree that most beginners would probably find PPC a tricky area to use to get started – but I think it can also depend on your interests.

If done right PPC can be more reliable, and safer, than any other marketing method available, because you can approach it mathemtically and measure EVERYTHING.

But you have to really enjoy the art of measuring, split-testing, CPCs, etc.

Most people will be fine with PPC as long as they do a bit of research first – at least enough to know how to turn on the daily budget

By: Cary (The Job Killer) Richards, The Marketing Mentor Institute

Cary (The Job Killer) Richards, The Marketing Mentor Institute — Thu, 08 Jan 2009 06:41:30 +0000

Good review,
haven’t read the book so I can’t really comment. However I’d like to suggest that If you are a beginner, that PPC is not really were you want to be starting. It’s VERY easy to get in over your head and cost yourself hundreds of dollars in clicks and get nothing for it but a good lesson. (Ask me how I know this!?)

I believe that starting a blog just like or similar to this one and using some good solid, up to the minute Viral, social media SEO techniques is a much better way to start.

Have you tried some of the new social media SEO strategies?
How often do you post, how often do you join other conversations?

let’s have a conversation. leave a reply at http://www.marketinginst.com